Thailand · Culture & traditions

Thai amulets: why you don’t “buy” them

By James · August 10, 2026 · Read: 3 min · Checked on August 10, 2026
Thai Buddhist amulets (phra khrueang) hanging with prayer beads

Look around you: on the taxi driver’s neck, on the songthaew dashboard, behind the restaurant till. These small images of the Buddha or of revered monks, often protected by a transparent case, are everywhere — and they are not jewellery. In Thai they are called phra khrueang, and they occupy a place few visitors suspect: between faith, protection, and a collectors’ market worthy of ancient art.

What they really are

An amulet is a small sacred effigy — most often made of clay, metal, or compressed powders that may contain dried flowers, herbs, sometimes fragments of monks’ robes. They are made in monasteries and blessed by monks during ceremonies that can last several days. Each shape has its name and its specialty: the rectangular Phra Somdej, often described as the most prestigious, the Phra Pidta with covered eyes, the takrut, a small metal scroll engraved with mantras…

Their role, for those who believe: to protect — from accidents, bad luck, evil spirits — and to attract luck or prosperity. It is a whole side of Thai popular Buddhism, where doctrine and protective beliefs live side by side without getting in each other’s way.

The detail that says it all: you don’t buy them, you “rent” them

This is the most revealing subtlety. In Thai, you never say “buy” an amulet: you say “rent” (chao). The reason is simple and beautiful: a sacred object cannot belong to anyone. The money you give is not a price, it is a contribution; the amulet only passes from guardian to guardian. If one day a seller or a Thai friend gently corrects you on the word, you will know why.

The amounts vary enormously: a few dozen baht for a simple amulet at the market, and considerable sums for old pieces blessed by famous monks — there are experts who authenticate them with a magnifying glass, like works of art. Needless to say, for a beginner, the “collector” market is a minefield of fakes: you look, you learn, you don’t “rent” anything expensive.

A stall at an amulet market in Bangkok, near Wat Ratchanadda
The amulet market near Wat Ratchanadda, Bangkok. Photo: Chris Brown, Wikimedia Commons, CC BY 2.0 licence.

Where to see them

In temples, of course, but also in dedicated markets: in Bangkok, the best known spreads around Wat Mahathat, near the river (the Tha Prachan district), and other stalls live near Wat Ratchanadda. You will cross collectors armed with magnifying glasses, monks, curious visitors — it is a visit worth any museum, and it is free.

If you wear one: the customs

  • Above the waist, always. An image of the Buddha is worn high — around the neck, never in a trouser pocket.
  • Never on the floor, never on the bed. Practising owners give it a dedicated place, up high.
  • Clean hands before handling it — a mark of respect reported by wearers themselves.
  • Many Thais wear an odd number — one, three, five — according to common usage.
  • And the golden rule for a foreigner: wearing one is well seen if done with respect. Treating it as a kitsch souvenir, much less so.
🙏 Our place in this subject
PilotAsia describes here a cultural practice as it is lived, without taking any position on beliefs. If the subject interests you beyond curiosity, the best thing is to talk about it with Thai people — it is a subject people discuss willingly, and often with pride.
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📚 Sources for this article
Cover photo: User:Mattes, Wikimedia Commons, public domain. Market photo: Chris Brown, CC BY 2.0. House rule: we cross-check sources, and when a figure does not check out, we do not print it.
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